Online shopping has already taken the world by storm as people like to shop stress-free from the comfort of one’s home. However, what we see now can be said to be its nascent stage, and it can be quite matured in the coming years. Already there are retailers in the business who try to obtain information about customers related to previous buying histories, web browsing data and different omnichannel behaviors that can help in personalizing the experience. In fact, the next age retailers can also target the following areas for increasing their sharpness in this field.
- Looking beyond demographics – Demographics can be a good way to target and prepare some data for working on customers, but then that may not be the only criteria. It is important to look beyond demographics because every customer is unique and choices have to be developed on a personal basis.
- Personalizing in real time – Personalizing has to be done on a very high scale because a person may be shopping for himself or someone else. Therefore, it is important that the personalization is done in real time so that best experience can be obtained by an online shopper. Ads should be contextual in nature and not random that can help in targeting a customer.
- Helping customers to find what they are searching for – This may sound like easy, but then it might be a very complex issue. To figure it out correctly, one can take the help of technology to find out the unique behavior of a shopper. It is a fact that in any new site, people generally visit for the first time to view the products rather than buying. Some mechanism must be developed so that these ‘drop-ins’ can be converted to sales.
Online shopping has only started in recent years and has picked up rather ceremoniously but things look promising from here on as technological help is going to change the course of things for the better.